B.Tech. IIT Kanpur
M.Phil. Columbia University
Ph.D. Columbia University
Professor Raghu Iyengar’s is the Co-Director of The Wharton Customer Analytics Initiative. His research interests fall in two domains: pricing and social influence. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response.
Professor Iyengar’s teaching interests are in the area of Marketing Analytics. He earned his PhD and MPhil from Columbia University and his B. Tech. from IIT Kanpur, India.